Working Women Post-COVID

If there’s one good thing to come out of the pandemic, it’s the recognition of mothers for their unpaid labor.

I recently spoke to The Story Exchange about we can best support working parents:

…….. employers around the country are realizing the benefits of flexible work hours and policies. At the EGC Group, an advertising agency in Long Island, New York, that is committed to hiring women and mothers, surveys go out monthly to gauge morale and employees are offered a fully remote or hybrid option.

“Covid changed everything for us,” said Nicole Penn, president of the 70-employee agency, which counts Canon, Edible Arrangements and Supercuts as clients. 

“Our working parents and especially our moms, our single moms, know that they have all the flexibility in the world,” she added. “And that’s not just to work from home …  we [also] encourage parents to block personal time in their calendars — they don’t have to sneak out — because this is our new life.”

Traditionally, employees tend to be rewarded for working more hours and promoted after years of gaining experience. “I grew up in advertising, and there was a mantra of ‘first at your desk, last to leave,’” said Penn, who is also a mom. “And that was a measure of your productivity.”

Read more:

https://thestoryexchange.org/new-report-kauffman-foundation-addresses-motherhood-entrepreneurship/

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